The story of Oway, like many other stories, begins with a challenge.
"I knew that, as a manufacturer, we would generate materials throughout the life cycle of products to be managed and disposed of. This awareness has triggered a process of incessant elaboration and rethinking about the origins of ingredients, extraction methods, materials, packaging and resources, to create something virtuous.
Rewinding the tape, I'd like to walk you through some of our most defining milestones . Starting from our roots to get to where we are today."
The active ingredient
The first steps in the production of natural perfumes under the Rolland brand in a small laboratory in the heart of Bologna.
Perfumes
The marketing of the first fragrances and natural essences. The very first entry into the world of plant-derived formulations.
The first choice
The launch of the first hairspray. A choice that anticipated the launch of an entire range of professional products for hairdressers.
Step by step in the professional sector
From perfumery to products aimed at the hairdressing sector, conceived and formulated from botanical extracts.
The first phytological line
After a long and pioneering research in the world of organic ingredients, a real line based on vegetable waters was born.
From organic to biodynamic
We choose to intertwine our formulas more and more with the plant world, approaching the biodynamic agricultural method.
Ortofficina
We inaugurate our biodynamic farm, to ensure purity and high concentration of plant ingredients in all our formulas.
Glass and aluminium
We begin a path of progressive elimination of plastic from all containers, opting for these two natural materials, 100% infinitely recyclable.
Craftsman
The creative and manufacturing hub of Oway is born. At first only carpentry, today a workshop that creates furniture and design objects from natural, recycled and recyclable materials.
